Women in Quantum Launch Event – KPIs

Women in Quantum Summit II (Sep 2020)

“Was a lot of fun, thanks again for the invite! These days I am participating in online conferences every few days, and this one really stood out, due to Andre’s and Denise’s energy that is felt in every email. I also love the platform, with the cocktail hour, selfies and all those shenanigans. Very well done!”, Maria Schuld, Researcher at Xanadu

Event facts

  • 15 speakers from 4 continents
  • 3 days of content
  • 3 keynotes
  • 11 sessions
  • 3 networking events
  • Dozens of group selfies
  • 675 RSVPs
  • Every session had >100 active participants in the messaging chat (except some of the third day Asia sessions)
  • Third day was focused on Asia and attracted 200+ participants

And truly reached the worldwide QIS community.

Social media – we generated huge metrics across LinkedIn, Facebook and Twitter. Many posts went viral due to speakers and attendees amplification.

Metrics for our owned channels:

  • Impressions: 57,588
  • Engagement & mentions: 8,700

Many posts went viral like this one on LinkedIn or this one.

Additional reach, engagement and mentions came from third party channels by Denise Ruffner and Cambridge Quantum Computing, IBM, several of our speakers and others. We conservatively assume 3x the reach across all of these channels bringing our total reach to 150,000 to 200,000 for this event.

We also got picked up by the press here.

All traffic is organic. All posts mentioned our sponsors.

Testimonials – attendees and speakers are raving about the event.

Women in Quantum Launch Summit

“I absolutely had a ball. It was: 1) the best online event I’ve been to since COVID, and 2) the best women in physics event I’ve been to ever.”, Agata M. Branczyk, PSI Fellow, Perimeter Institute for Theoretical Physics, Adjunct Associate Professor, University of Waterloo

Event facts

  • 16 speakers from 4 continents
  • 3 days of content
  • 3 keynotes
  • 12 sessions
  • 3 networking events
  • Dozens of group selfies
  • 602 RSVPs
  • 652 email signups

And truly reached the worldwide QIS community.

Social media – we generated significant metrics across LinkedIn, Facebook and Twitter. Many posts went viral due to speakers and attendees amplification.

Metrics for our 6 page channels:

  • Impressions: 42,383
  • Visitors: 581
  • Engagement: 575

This does not include personal pages by Denise Ruffner and Andre Konig, who reach probably 5 times as much. In total, we can conservatively assume impressions 150,000, visitors 2,000 and engagement 2,000 on our channels alone, not accounting for other posts that easily double these KPIs.

All posts mentioned Honeywell as our sponsor.

Testimonials – attendees and speakers are raving about the event.

Groupfies – the group selfie feature was a huge success that drove attendee engagement and social media virality.